IDEAS & MORE GREAT IDEAS!
Advertising is the art of presentation and persuasion, through the subtle combination of images, words and, above all, ideas. Advertising is about brands, companies and institutions communicating visually with selected audiences, to promote and provide information about their products, services, cultural events or social issues.
Successful, memorable and award-winning advertising campaigns are created by people just like you: designers with exceptional levels of creativity; designers who understand how people think and feel; designers who can present those ideas through the exciting and aesthetic use of images, typography and layout: visual storytelling.
With so many brands on the market and so many stories that need to be told, advertising agencies employ creative teams of art directors and copywriters: designers with lots of ideas, and the flexibility to consider the relevant cultural, sociological and economic factors. At the HTK - Academy of Design we help you to create exciting and innovative multichannel advertising campaigns in print, online, film etc.
In advertising design, the career path often begins with an internship and/or traineeship in an advertising agency, employment as a junior art director, progressing to senior art director and creative director. Many art directors work on a freelance basis for various agencies or directly for clients and some decide to set up their own agencies and become their own boss.
And, let’s be honest: who doesn’t want to win awards just for having great ideas?.
ADVANCED DIGITAL CAMPAIGN // PACKAGING // STORYBOARD // ADVANCED CORPORATE DESIGN // INTEGRATED ADVERTISING
[Individual courses may vary between Campus Hamburg und Campus Berlin.]